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Watch the Webinar

Behind The Label: Unpacking Sustainable Beef, Crops and the ESG Lens

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What do sustainable food labels tell us about the practices behind our food production? Are these labels fostering environmentally conscious decisions or simply adding costs to consumers and producers? Join our panel discussion as we explore sustainable beef and crop production, examining the certification processes, public perceptions, and the challenges of labelling standards. Our experts will also provide insights through an ESG lens, discussing how sustainability frameworks shape industry practices and influence consumer behaviour. We’ll explore how these frameworks guide corporate strategies, shape policies, and drive long-term market competitiveness. This webinar aims to demystify food labelling and empower consumers to make informed choices in today’s evolving food system.

Hear from Kara Barnes, Director of Science and Programs at the Canadian Roundtable for Sustainable Beef (CRSB), as she delves into the technical aspects of sustainable beef certification. We’ll also feature insights from Susie Miller, Executive Director of the Canadian Roundtable for Sustainable Crops (CRSC), who brings over 30 years of agriculture policy and industry leadership expertise. Selene Munro, Director of Sustainability at UFA, will provide an industry perspective on sustainability initiatives. This is your chance to explore the science behind sustainable beef and crop production and understand how certification processes, resource management, and sustainability frameworks shape the food on your plate.

Speakers

Kara Barnes, Director, Science and Programs, Canadian Roundtable for Sustainable Beef (CRSB). Kara leads the technical components of CRSB’s certification, overseeing projects and programs promoting sustainable beef industry practices.  Susie Miller. Executive Director, Canadian Roundtable for Sustainable Crops (CRSC). With over 30 years of experience across Agriculture and AgriFood Canada, the Saskatchewan government, and various industry associations, Susie directs CRSC’s efforts in promoting sustainable crop production through policy and industry collaboration.

Selene Munro. Director of Sustainability, UFA Co-operative Ltd. Selene leads UFA’s sustainability initiatives, focusing on integrating ESG frameworks into the cooperative’s operations to enhance environmental and social responsibility across the agricultural sector.

Moderator

Brandy Yanchyk, Independent documentary filmmaker and journalist.

There is no cost to register. The webinar will be hosted via Zoom. Please feel free to share this invitation with colleagues that may be interested.

The School of Public Policy and the Simpson Centre for Food and Agricultural Policy are pleased to host the Simpson Centre Public Education Series, sponsored by UFA Co-Operative Ltd.

The Simpson Centre mobilizes research for better policymaking and decision-making to realize a more sustainable agricultural industry. Strengthening the sustainability of agri-food and agribusiness means increasing food production to feed a growing global population, while attending to social and health impacts and the natural environment. We connect researchers, everyday people, industry stakeholders, and government actors to scientific issues critical to the future of Canada’s agricultural and food system.

Contact us at sppcomm@ucalgary.ca with any questions.